Dabur launches limited-edition Ayodhya packs for selected markets

Dabur India Limited has unveiled special limited edition Ayodhya packs to commemorate the momentous inauguration of the Ram Mandir in Ayodhya. The renowned FMCG company has introduced these special packs for its leading brands, Dabur Red Paste and Dabur Amla Hair Oil, in order to add an extra touch of joy and celebration to this auspicious beginning.

The limited-edition Ayodhya packs will be available for a duration of two months in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh. Mr. Abhishek Jugran, Executive Vice President-Marketing at Dabur India Limited, expressed the company's delight in being a part of this historic and sacred event. He stated that these packs are launched as a token of respect for the cultural heritage and traditions associated with the consecration of the Ram Mandir.

The special packs feature a replica of the Ram Mandir on the front panel, capturing the essence of this momentous occasion and paying homage to the significance of the event.

Dabur India Ltd, with a legacy of 139 years, is recognized as one of India's leading FMCG companies. It is considered the world's largest Ayurvedic and Natural Health Care Company. The company's FMCG portfolio includes nine Power Brands, such as Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail, and Dabur PudinHara in the Healthcare space; Dabur Amla, Vatika, and Dabur Red Paste in Personal Care; and Réal in the Foods & Beverages category.